Printed marketing material is a key element of any business’s strategy. It helps to get your brand known and distinguish your company from your competition. It can also help to build customer loyalty and boost your sales! Despite the rise of digital marketing platforms, print has never been more important. The best printed materials are the ones that have substance, […]
In order to print a consistent design, you need to have a perfect setup. Even if you use a raster image processor, you may notice some variation in the final print. A variety of factors affect the final look of a print, including screen tension, mesh clogging, dot gain, flash dryer temperature, squeegee angle and sharpness, registration and halftones. A […]
There are around 35,000 companies involved in the commercial printing industry, with $90 billion in revenue. Some of these are multi-billion-dollar companies like Quebecor World and RR Donnelley, while most are much smaller and operate one production facility, employing fewer than 20 people, and make less than $5 million in revenue. The industry is highly fragmented, and the top 50 […]
Custom cap embroidery can help you brand your business and improve brand visibility. The process is relatively simple, but requires a good embroidery machine and the right material. You will also need a thread cutter for many cap designs. A single-head industrial embroidery machine is the best option for making high-quality caps. A high-speed, low-volume machine is not enough to […]
Many people aren’t aware of the possibilities for cap embroidery. The most common placement for hats is the front of the cap. In this case, the embroidery is done with either flat stitch or 3D stitches. Another popular area is the back arch of the hat. Both sides of the cap can be embroidered. Below are some tips for maximizing […]